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SUMMARY:Positioning Contract Ed to Maximize Engagement
DESCRIPTION:Presenter: Celina Shands\, Full Capacity Marketing\, Inc. & Team \nWebinar #1: Positioning Contract Ed to Maximize Engagement \nThis webinar highlights how to position your contract ed solutions within your unique market to maximize business engagement and provide employers with compelling reasons to choose you. We will detail how to conduct a competitive analysis coupled with customer feedback in order to identify your unique selling position (USP). The USP will then drive key messages for all of your employer touchpoints (e.g.\, website\, bylines\, social media\, eMarketing). Participants will learn how to use this information to design a Personal Marketing Resume as a succinct leave-behind for an employer that helps position your strengths. \nParticipants learn how to apply these new templates & tools: \n\nCompetitive analysis grid\nUnique Selling Position (USP) template\nKey messaging formula\nPersonal Marketing Resume\n\nDownload Flyer HERE \nWebinar #1\, September 14\, 11 am to Noon\, https://cccconfer.zoom.us/j/91916211330\nFor additional information contact:\nMargaret Schmidt at 530-570-1013 or margarets@maxinet.com\nFaithe Briley at fbriley@mtsac.edu
URL:https://sccrcolleges.org/event/positioning-contract-ed-to-maximize-engagement/
LOCATION:Online Meeting
CATEGORIES:Regional Events
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