Positioning Contract Ed to Maximize Engagement

Presenter: Celina Shands, Full Capacity Marketing, Inc. & Team

Webinar #1: Positioning Contract Ed to Maximize Engagement

This webinar highlights how to position your contract ed solutions within your unique market to maximize business engagement and provide employers with compelling reasons to choose you. We will detail how to conduct a competitive analysis coupled with customer feedback in order to identify your unique selling position (USP). The USP will then drive key messages for all of your employer touchpoints (e.g., website, bylines, social media, eMarketing). Participants will learn how to use this information to design a Personal Marketing Resume as a succinct leave-behind for an employer that helps position your strengths.

Participants learn how to apply these new templates & tools:

• Competitive analysis grid
• Unique Selling Position (USP) template
• Key messaging formula
• Personal Marketing Resume

Download Flyer HERE

Webinar #1, September 14, 11 am to Noon, https://cccconfer.zoom.us/j/91916211330

For additional information contact:

Margaret Schmidt at 530-570-1013 or margarets@maxinet.com

Faithe Briley at fbriley@mtsac.edu